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DULUTH, MINNESOTA
Howie

Duluth's homegrown columnist. Since 1971.

Downtown Duluth

Howie / HowieHanson.com

Downtown Duluth takes small steps toward a bigger test

Downtown Duluth has hired someone to help move its revitalization plan forward, organized working groups and reported new storefront openings. Those are legitimate beginnings for a district trying to regain its footing. The harder question, a year after the Imagine Downtown plan was unveiled, is when those beginnings will produce improvements people can consistently see on their way to work, into a business or along a downtown sidewalk.

The five-year effort deserves a fair accounting. It would be inaccurate to say nothing has happened, and premature to suggest downtown’s central problems have been solved. The record shows an organization putting people and activities behind its promises while its largest ambitions — more housing, stronger businesses and a safer downtown — remain substantial work ahead.

The first steps were organizational. Project manager JL Herbert began in May, and four working groups were established to address housing, economic development, public spaces, and quality of life and safety. That gives the effort people responsible for carrying it forward. The next test is whether that structure can produce completed projects and publicly reported results.

There have been encouraging developments beyond meetings. At the Aug. 27 community update, organizers reported seven new retail businesses opening downtown during 2026. The list included Underwood Coffee, North & Shore and Duluth Old Fashioned Candy. Each opening represents someone willing to invest in downtown and give customers another reason to visit.

Still, openings are only part of the business story. A meaningful assessment also needs closures, occupied storefronts and evidence that businesses can survive beyond their opening months. The August tally establishes that investment is occurring; it does not, by itself, establish how much downtown’s overall business health has improved or how much credit belongs to the plan.

Smaller public-space efforts offer another beginning. The August update described First Street Fridays and related grants bringing activity to First Street, along with the purchase of new Christmas lights. Those measures can make downtown more inviting, although the broader proposals for signs, connections and skywalk improvements require additional execution.

Safety presents a more demanding test. August reporting identified increased police foot patrols and a needle-collection initiative. Those are responses to real concerns, but activity and outcomes need separate accounting. Residents and businesses deserve comparable figures showing whether conditions improve over time, alongside an honest assessment of whether people feel more comfortable downtown.

Housing remains one of the largest unfinished assignments. The goal is 1,500 additional residential units, with a proposed downtown development corporation intended to help assemble investment and advance projects. At the August presentation, that corporation remained a proposal. Moving from an ambitious number to occupied homes requires financing, viable sites and developers able to complete the work.

The proposed coordination of services among CHUM, Damiano Center and Union Gospel Mission also carries considerable promise and substantial obligations. Their Pathway Forward initiative envisions a more connected shelter and housing system, with major phases extending into 2027, 2028 and beyond. Its success will depend on funding and

Sports

Cousins can help the Vikings. The bigger question is who should lead them.

From where I sit, head coach Kevin O’Connell looks overmatched by the offensive problems he is being paid to solve, while defensive coordinator Brian Flores continues to demonstrate that he can prepare a unit to dictate how a game is played.

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Howie

Editor & Publisher

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The Minnesota Vikings have traded for a quarterback who already knows the building, the expectations and the disappointment that comes with falling short of them. Kirk Cousins returns with a chance to rescue an offense that has become an embarrassment, but there is a considerable difference between making this team more watchable and making it a championship contender. Minnesota has purchased a reasonable opportunity to accomplish the first. The second remains, in my estimation, a major long shot.

The Vikings acquired Cousins from Las Vegas on Tuesday for a third-round pick in the 2027 draft, with completion of the deal pending a physical. He is 38, returning to the franchise where he spent six seasons before leaving for Atlanta. The transaction is understandable. So is the skepticism. When a team brings back its former quarterback to repair its current offense, the discussion ought to extend beyond whether the quarterback has anything left. It should include a serious examination of the people responsible for needing him again.

Kevin O’Connell belongs at the center of that examination. His team is 6-2, a record that deserves acknowledgment and makes any argument for changing head coaches a difficult one. But winning six of eight games does not automatically mean a team is maximizing its ability. Minnesota is allowing an NFL-low 14.5 points per game while scoring 18.3, which ranks 27th. The defense is producing championship-caliber results. The offense is spending that advantage.

Monday night’s 23-6 loss to Buffalo provided an especially unpleasant accounting. The Vikings possessed the ball for 17 minutes, 28 seconds and failed on all eight third-down attempts. Carson Wentz completed eight of 25 passes for 81 yards, with two interceptions. This was an offense unable to perform the basic task of staying on the field long enough to give its defense a reasonable break. Against a strong opponent, Minnesota barely participated offensively.

“Put tonight 100% on me,” O’Connell said afterward. Fair enough. Accountability, however, has to amount to something beyond accepting responsibility at a microphone. A head coach earns his standing through the solutions that follow, and the Vikings have reached the point where another explanation of what went wrong carries considerably less weight than evidence that someone knows how to fix it.

Cousins gives O’Connell a credible chance. Anyone dismissing this move as the acquisition of a washed-up quarterback should examine what Cousins actually did in Las Vegas: 2,340 passing yards, 20 touchdown passes, eight interceptions and a 97.1 passer rating in nine starts. Those numbers establish a legitimate football reason for the trade. Minnesota acquired a quarterback who has been productive this season, and it paid a price that can be defended if he restores competence to an offense wasting an excellent defense.

There is also familiarity that matters on a short runway. Cousins played for O’Connell in 2022 and 2023 and has established relationships with Justin Jefferson, Jordan Addison and T.J. Hockenson. He arrives with experience in the offense and knowledge of what those receivers can do. That should help. November offers little patience for a quarterback learning everything from scratch, particularly with a trip to Green Bay coming Sunday.

The case for the gamble is straightforward: Give this defense an offense that sustains possessions, finishes some drives and stops turning ordinary Sundays into endurance tests, and Minnesota becomes a more dangerous team. Cousins does not have to carry every game. He has to make the talent around him matter consistently. There is a plausible path to improvement here, and pretending otherwise would weaken the criticism.

But improvement is a lower bar than the one that should govern this franchise. The Vikings should be asking whether this move increases their ability to beat the best teams when the season is on the line. Cousins’ first Minnesota tenure produced one playoff victory. That history does not belong entirely on his shoulders, any more than this season’s offensive problems belong entirely on Wentz or Kyler Murray. It does, however, provide a sensible reason to greet the reunion with measured expectations. We have seen productive Cousins football before. The postseason breakthrough remained elusive.

My expectation is that Cousins will help. My doubt is that he will help enough to overcome everything else. A veteran quarterback can recognize a defense, deliver a timely throw and settle an offense. He cannot personally guarantee sound protection, an effective running game or a weekly plan that survives the opponent’s adjustments. Those responsibilities remain with the coaching staff, and O’Connell should receive no advance absolution because a familiar quarterback has arrived.

Which brings us to Brian Flores. The Vikings’ defensive coordinator has built the strongest argument in the building for greater responsibility: His side of the team consistently gives Minnesota a chance. This season’s scoring defense follows a three-year stretch in which the Vikings allowed the second-fewest points per game in the league. That is sustained work, not a reputation assembled from a good afternoon or a persuasive news conference.

I would put Flores in charge, and I would move sooner rather than allow another season to become an extended evaluation of O’Connell’s offensive promises. That is a judgment about the direction of the franchise, not a report that ownership is considering a change. From where I sit, O’Connell looks overmatched by the offensive problems he is being paid to solve, while Flores continues to demonstrate that he can prepare a unit to dictate how a game is played.

There are legitimate objections. Removing a head coach at 6-2 would be an extraordinary decision. Elevating Flores would require a credible plan for running the offense and preserving the defense’s effectiveness. His previous head-coaching tenure in Miami produced a 24-25 record, which hardly guarantees that a promotion in Minnesota would deliver a championship. Those are substantive considerations, and anyone advocating the change should confront them directly.

Still, uncertainty about the alternative cannot provide permanent protection for the incumbent. If ownership believes Flores is the stronger leader, waiting until the standings become ugly enough to make the decision comfortable would squander the very advantage his defense has created. The purpose of leadership is to recognize a problem while there is still something worth saving.

Cousins now has an opportunity to make this argument uncomfortable for his critics, myself included. He can move the ball, reconnect with Jefferson and help turn a strong record into a team that looks capable of sustaining it. I would welcome that outcome. Minnesota fans have invested enough Sundays in this franchise to deserve meaningful football deep into January.

But the trade itself settles very little. The Vikings have given O’Connell an experienced quarterback who knows his offense and is still producing. The expectation should rise immediately. If this reunion produces another version of an offense that cannot support its defense, the next major change should be at head coach. Flores has earned serious consideration for that job, and another familiar name at quarterback should not postpone it.