Lake Superior Brewing Company and AA Promotions, Inc., dba TwinPortsNightLife.com, today announced a new partnership. Effective November 1, 2017, Lake Superior Brewing will become the primary sponsor of the northland’s #1 entertainment website, TwinPortsNightLife.com.
“We are so excited to announce this new relationship between us,” said Jeff Arnovich, co-founder and co-owner of AA Promotions, Inc., the parent company of TwinPortsNightLife.com. “With their new ownership and management team in place, we believe this is the perfect arrangement to show the local bar and restaurant owners their commitment to helping the local venues promote their events, their happy hour specials and so much more utilizing TwinPortsNightLife.com.”
Last week, Lake Superior Brewing announced it had changed hands after nearly 23 years in business and Minnesota’s oldest microbrewery. Lars Kuehnow and Lisa Blade purchased the brewery from its previous owners and are looking forward to taking the brand and all its craft beers to “the next level”.
“Teaming up with TwinPortsNightLife.com signals the beginning of our major marketing plan to build awareness and sales of some of the best craft beers in the upper Midwest,” said Blade, Lake Superior Brewing co-owner and Vice President of Sales & Marketing. “TwinPortsNightLife.com has served the area since 2006 and has become the online go-to-guide when looking for what’s happening in and around the Twin Ports each and every night.”
The new partnership will mean every bar or restaurant that is a client of Lake Superior Brewing will have all their events and happy hours listed for free on the website. These venues can then choose to upgrade their listings to a more prominent position through a small monthly investment to the site.
“TwinPortsNightLife.com attracts just over 30,000 visitors on average to the site each month and is driven by a nightly calendar of events,” said Arnovich. “People who are looking for options on how to spend their entertainment dollars go to the site to help them make those decisions. Thanks to Lake Superior Brewing, the site can continue to grow and build on its goal of being the most accurate and comprehensive nightly calendar of events in the area.”