Swim Creative, a branding and advertising studio in Duluth, announced today it will observe its 6th annual Shorts Against Winter celebration by passing out free ARCO Coffee and prizes from 7:30 a.m. to 8:30 a.m. on Friday.
Shorts Against Winter is an annual event where people wear shorts to rebel against winter. Anyone can stop by Swim Creative’s office at 415 East Superior Street in downtown Duluth for coffee. Prizes will be given away to those dressed in summer garb.
The event is a Swim Creative original. It all started as a joke by Swim employee Kevin Cain.
“The simple act of wearing shorts in the middle of winter seemed like a fun way to boost morale and show off our hardiness,” said Cain. “Since then, the staff took it and ran with it.”
Those who can’t stop by Swim Creative but want to partake in the shorts-wearing event can show off their legs via social media using the hashtag #shortsagainstwinter.