The Vikings could not afford Dalvin Cook because the league regards running backs as interchangeable and short-term employees. Plus the indefensible salary paid to immobile Kirk Cousins does not help. They have to figure out how to pay Justin Jefferson and Danielle Hunter will be never report at an annual salary 10 million dollars less than he can get at numerous other places. I am not convinced they are committed to winning, just making money.
Supporters of the shift believe a homegrown approach allows for better targeting, faster response to trends and closer collaboration with local businesses and institutions. It also keeps more tourism-related spending circulating locally, rather than flowing out of state.
The Vikings don’t need comfort. They need a general manager who understands that this roster is not one tweak away. It is several foundational players away. Anyone who doesn’t see that immediately is lying — or worse, believes otherwise.
The firing comes nearly four weeks after the Vikings finished the 2025 season with a 9-8 record, missing the playoffs. Minnesota’s front office and coaching staff have faced scrutiny over roster decisions, including the team’s quarterback situation and free-agency moves.
Blunt, funny, reflective and unapologetically human, Stop Managing Media Decline: How Legacy Media Gave Up Its Communities will resonate with journalists, media skeptics, civic leaders and anyone who has ever wondered who’s watching anymore.
